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The Pay Per Click Marketing Game

 By Jim Sansi

As an advertiser you're probably tired of playing the bidding wars by being forced into paying
top dollar for good keywords. This is particularly true in when advertising
in highly competitive markets while having to deal with click fraud and junk
traffic that hardly converts or is barely profitable.

The good news for advertisers is that there are lots of new players in the pay-per-click
arena with large and divers enough networks of sites that can deliver a good
steady amount of traffic to your sites. Here is a quick look at some of the
alternatives.

The richest man in the world, Bill Gates has entered head first into the traffic business
with the launch of the Microsoft adCenter. Although adCenter
is quickly becoming popular among former AdWords and Yahoo users and driving
up prices, you may still be able to place ads in some markets with good results.

One of the lesser known pay per click networks is a company called GoClick. GoClick
is cheap, incredibly cheap for most

keywords. However this is offset by the fact that the quality of the traffic
from GoClick isn't the greatest since they place ads on game or other sites
that may not be relevant to your ads. However if promoting products with mass
appeals like health and wellness GoClick can certainly provide good results.

StumbleUpon is proving to be a good source of cheap yet somewhat targeted traffic. The secrete
to StumbleUpon is a toolbar that users install that keeps tracks of the types
of sites they visit, then when an advertisers site is displayed it is targeted
to the users preference of site. With keywords starting at five cents per click
and the ability to deliver thousands of visitors every day

StumbleUpon is quickly proving to be a leading source of inexpensive and profitable
traffic

So that covers a few of the better alternatives for PPC advertising. It is also very
important that when starting a promotional campaign for a brand new affiliate
site or sales page to not buy any traffic. This can become incredibly costly
without leading to any kind of results.

For new sales pages or affiliate link you can use other forms of free traffic generation
like article marketing, forums or social bookmarking sites to test the waters
and see how well the offer converts into sales. Once tested and converting well
then delve into the PPC arena.

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