Monday, October 8, 2007


The strategies of Sidoarjo regency to motivate investors for investing
By Erny Setyawati


Sidoarjo is not far from capital city Surabaya that so popular with shrimp paste. Although, almost one district has been damaged by hot volcano mud and hot volcano mud has not stopped yet almost two years since May 29, 2006 to up to October 2007. The researchers and experts from Indonesia and others country try to tame the volcano, but have not success yet. When will the hot volcano mud stop? Only God know.
Mr. Win Hendrarso as The Regent of Sidoarjo regency tries to persuade his people in order to be patient to face the problem. The impact of never stopping hot volcano mud has multi flyer effect, broken infrastructure, poverty and psychologies effect to people. People tend to be jobless, because many investor running away, and industries damaged by the mud. Mr. Win Hendrarso works together with his Team work create a motto, Sidoarjo move to bright future “By this motto, Mr. Win tries not to be desperate with the condition. So what are his strategies to call investors to invest at Sidoarjo!

1. Optimize one roof service
To get the license for investing at Sidoarjo is important role for investors. Easy business process is one primary service, make the investor happy, although the price is still higher than the regulation. It is hard to kill corruption. The employers low salary become problem also.

2. Optimize Information Communication Technology
Optimizing implementation Government to Business become priority, although the License and investing office affair (Dinas Perijinan Penanaman Modal ) has bitter experiences with the third party, not make desperate to try again.
Sidoarjo regency success to build license registration on line through internet. The Asia Foundation through Non Government organization, Pupuk help to support the funding. Although complete document need to take manually, because there is no electronic regulation and not complete database.
http://sidoarjo.sytes.net/sidoarjo/online/default.asp

3. Taking part on promotion potential regency.
The license and investing office tries hard to take part every promotion that being held by State government or province government. By taking part through many events, people would know that Sidoarjo regency save place to invest. Visit the website also here:
http://www.sidoarjokab.go.id/sub/perijinan/index.php

4. Make service simple, easy and excellent service to customers.
The license and investing office that have gaining ISO 9001, 2000 since few years ago, try making simple public service to their customers, give excellent places for customers and communicate continuously. They open questioners to customers,
http://www.sidoarjokab.go.id/sub/perijinan/index.php , and receive critics and suggestion on line, trough Public Complain Center on line,

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